Are You a Clickbait Genius?

Viral video site Upworthy tried out different ways to present each link, and now you can test your judgement against their real data.

We’ll show you 5 sets of headlines, pick the ones that got the most clicks to impress media tycoon Murdoch M. Maxwell:

Think you understand this newfangled internet content nonsense? Hmm, we’ll see…

Take the challenge

50 tests that vary only by headline were selected from the exploratory dataset in the Upworthy Research Archive under a CC BY 4.0 license. Images shown are not those used by Upworthy.

Upworthy Test ID:

  • Not too bad, I suppose.
  • A bit of beginner’s luck.
  • Great, kid, don’t get cocky.
  • Is that meant to wow me?
  • Good, but don’t get full of yourself.
  • Should’ve got more clicks and you know it.
  • Not quite as smart as you think you are, eh?
  • Inadequate clickthrough. What more can I say?
  • Those numbers won’t do. Unacceptable.
  • Distinctly second-rate judgement.
  • The worst one. Well done, round of applause.
  • What were you thinking…?
  • Appalling! You make me sick.
  • You’re wasting my time and yours.
  • I can’t even look at you.
Next test Get your score

Your headlines got 0.0 of the maximum clicks

  • Clickbait Genius? Clickbait Dunce, more like!
  • I know a Clickbait Beginner when one crawls in the door.
  • Meh, a Clickbait Plodder. Not great, not terrible.
  • I suppose you’re a Clickbait Pro, if that counts for much.
  • You could call yourself a Clickbait Expert, just about.
  • OK, you can use the title Clickbait Genius. For now.

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